Development Works Food Company Selects Sira for Juice Time and Quiznos
Development Works Food Company has selected Sira to support customer experience across Juice Time and Quiznos.
The agreement was signed during FFCC Riyadh 2026, where Sira introduced Sira 360.
DWF will use Sira to bring customer signals from Google Maps, social media and aggregator platforms into a connected customer intelligence environment.
Waleed Alhashash, Marketing Director at Development Works Food Company, highlighted the value of daily visibility, automated responses and escalation when an issue needs attention.
The partnership gives DWF a clearer path from understanding what customers are saying to identifying issues and acting on them across its operations.
Riyadh, Saudi Arabia, September 2026: Development Works Food Company has selected Sira, Roboost’s AI customer intelligence platform, to support customer experience across Juice Time and Quiznos.
The agreement was signed during FFCC Riyadh 2026 and adds Development Works Food Company to Sira’s growing client portfolio.
Through Sira, DWF will be able to bring customer signals from Google Maps, social media, aggregator platforms and other feedback sources into one connected environment, helping teams understand recurring issues, respond consistently and escalate cases that require attention.
Why Development Works Food Company Selected Sira
For Development Works Food Company, the decision centred on having one platform that connects the major places where customers interact with its brands.
Waleed Alhashash, Marketing Director at Development Works Food Company, explained the choice in a testimonial recorded around the signing:
“We chose Sira because it gives us one complete solution across Google Maps, social media and aggregators. We can see what customers are saying across platforms, respond automatically, escalate what needs attention and use that insight to improve the business faster.”
The quote reflects a common challenge for F&B brands. Customer data already exists across multiple platforms, but teams still need a practical way to connect it, interpret it and decide what should happen next.
Connecting Customer Signals Across Juice Time and Quiznos
Juice Time and Quiznos both serve customers across physical and digital touchpoints. That makes consistency across channels an important part of the overall brand experience.
A question on social media, a complaint on a delivery or aggregator platform and a pattern appearing on Google Maps may look unrelated when each source is monitored separately.
When those signals are analysed together, teams can see whether the issue belongs to one customer interaction, one branch or a wider operational pattern.
Sira provides the intelligence layer that connects those signals and gives teams a clearer view of what customers are experiencing across the two brands.
From Customer Feedback to Faster Operational Action
Sira’s role goes beyond collecting customer feedback.
The platform uses AI to interpret operational context, identify topics and recurring patterns, and help determine severity from what the customer actually wrote.
When an issue requires action, Sira can support incident creation and routing, help teams respond in the brand’s voice and track whether the same problem continues over time.
That creates a more direct route from customer signal to operational response, while preserving human involvement for the cases where it matters most.
A Shared Customer Intelligence Layer for DWF
The partnership gives Development Works Food Company a shared source of customer intelligence across Juice Time and Quiznos.
Marketing can understand what customers are saying publicly. Operations can identify recurring branch-level issues. Customer-facing teams can see what requires a response or escalation. Leadership can monitor the broader patterns across the business.
Instead of rebuilding the context across separate platforms, teams can work from the same customer signal and the same underlying issue.
Sira CEO on the Development Works Food Company Partnership
“Customer intelligence becomes valuable when it connects what customers are saying to the teams and actions that can improve the experience. Development Works Food Company has a clear ambition to build that operating rhythm across Juice Time and Quiznos, and we are proud to support them,” said Mohamed, CEO of Roboost.
The partnership was signed at the same FFCC Riyadh event where Sira introduced Sira 360, the platform’s current customer intelligence umbrella.
How Sira 360 Supports the Partnership
Sira 360 is built around the idea of listening and acting on every customer signal.
Its AI agents cover different parts of that workflow. The Analyst looks for root causes. The Operator prioritises and routes issues. The Voice supports responses in the brand’s voice. The Coach turns recurring patterns into measurable improvement targets.
For Development Works Food Company, those capabilities create a structured path from visibility to action across the customer journey.
About Development Works Food Company
Development Works Food Company is an F&B operator whose portfolio includes Juice Time and Quiznos. The new Sira partnership covers both brands.
About Sira
Sira is Roboost’s AI customer intelligence platform. Through Sira 360, it brings customer signals from sources such as Google Maps, delivery and aggregator platforms, social media, surveys and direct customer conversations into one intelligence layer.
Sira helps brands identify root causes, prioritise issues, support customer responses, route operational cases and track improvement over time.
Frequently asked questions
What is the partnership between Development Works Food Company and Sira?
Development Works Food Company has selected Sira as its customer intelligence platform for Juice Time and Quiznos. The partnership is designed to connect customer signals across channels with AI analysis, responses and operational escalation.
Which Development Works Food Company brands are using Sira?
The announced scope covers Juice Time and Quiznos. Development Works Food Company signed the agreement with Sira during FFCC Riyadh 2026.
Why did Development Works Food Company choose Sira?
According to Marketing Director Waleed Alhashash, DWF valued having one complete solution across Google Maps, social media and aggregator platforms, with daily visibility, automated responses and escalation when human attention is required.
What customer signals can Sira bring together?
Sira can connect signals from Google Maps, delivery and aggregator platforms, social comments and messages, WhatsApp, surveys and other feedback sources. The objective is to help teams see recurring patterns across channels instead of analysing each source separately.
What does automated escalation mean in customer experience?
Automated escalation means that feedback meeting defined severity or operational criteria can be routed to the appropriate team with the relevant context. This helps urgent cases reach a clear owner while routine interactions follow a different workflow.
What is Sira 360?
Sira 360 is Sira's current AI customer intelligence platform and messaging umbrella. It connects customer signals with analysis, responses, routing and improvement workflows so brands can listen and act on what customers are telling them.