When you don’t know what’s repeating,
you invest in fixing the wrong thing!
Teams treat feedback as isolated comments (not patterns).
The same issue repeats across branches and shifts until it becomes “normal.”
By the time ratings drop on Google Maps and delivery apps, the revenue loss is already happening.
Sira groups feedback into themes like cold food, missing items, packaging spills, long wait time, staff attitude, hygiene and shows what’s increasing.
Breakdown by branch + channel + shift + item so you know whether it’s a kitchen issue, a busy shift issue, or a delivery execution issue.
Estimate impact from lost customers and repeated issues so you focus on what protects revenue fastest.