# Sira

> Sira is an AI Customer Experience and Intelligence platform built for restaurants. It pinpoints where multi-location restaurant brands lose money across the customer experience journey, reveals revenue risk, predicts churn, and drives growth across every branch and channel. Sira unifies customer feedback from Google, food delivery apps, surveys, and social media into one Arabic-native intelligence layer that detects operational issues and automates resolution workflows.

Sira is built for multi-location F&B brands operating across Saudi Arabia, Egypt, the UAE, and the wider MENA region. Trusted by brands including Nana, Papa Johns, Nespresso, Kudu, Shawarmer, McDonald's, and Buffalo Burger. Sira is a product by Roboost.

## Features

- [Review Aggregation](https://getsira.ai/features/review-aggregation): Pull every review, comment, and customer signal into one place to compare restaurant performance across branches, channels, and time
- [AI Insights](https://getsira.ai/features/ai-insights): Find the root cause behind lost revenue by tracing patterns across shifts, locations, channels, and items
- [Incident Management](https://getsira.ai/features/incident-management): AI agent reads complaints, labels severity, and routes tickets to the correct team with priority
- [Auto AI Reply](https://getsira.ai/features/auto-ai-reply): On-brand AI replies that reflect your policies, history, and the exact context of each incident
- [Location Objective](https://getsira.ai/features/location-objective): Agentic AI breaks down issues by branch, turns them into specific store tasks, and tracks progress until the issue stops appearing in guest feedback
- [Presence Management](https://getsira.ai/features/presence-management): Optimize restaurant listings to rank higher in local search and convert more "near me" searches into orders
- [Survey Management](https://getsira.ai/features/survey-management): First-party feedback collection to capture customer voice directly

## Resources

- [Blog and News](https://getsira.ai/blog): Articles on customer intelligence, restaurant reputation management, and MENA F&B operations
- [About Us](https://getsira.ai/about-us): The team behind Sira and Roboost
- [Book a Demo](https://getsira.ai/#form): See Sira in action
- [Arabic Site](https://getsira.ai/ar/home): Sira in Arabic (سيرة)